Tetra Pak Brazil is celebrating ten years since the launch of its Recycling Route, a website that offers consumers a simple way of finding recycling collection points in various cities across Brazil. Since its launch in 2008, more than 1.3 million visitors have used it to find their way to a recycling collection point.
The challenge: in Switzerland, nine out of ten consumers want to recycle their beverage cartons but recycling infrastructure has thus far not enabled it. Without legislation to provide a legal framework, the country’s used beverage cartons were ending up in incineration. Voluntary initiatives across the value chain are therefore key to drive recycling of beverage cartons in Switzerland.
Less than ten years ago only 18% of US households had access to carton recycling. Today this has grown to 60%, taking carton recycling mainstream across the US.
Tetra Pak is a founding member of The Carton Council of North America which worked hard to build sustainable recycling infrastructure for beverage cartons.
The recycling rate for aseptic cartons in Japan is low in comparison with chilled cartons. Tetra Pak Japan is therefore expanding the collection network in corporation with customers, recyclers, paper dealers and retailers. Tetra Pak Japan has set up a website that allows consumers to find the closest collection point to their location. Even if there is no local collection point, a recycling courier service is available to take used cartons to a recycling paper mill. Over 11,000 people are now registered with this service.
We believe our responsibility doesn’t end when we sell our packages. Recycling gives beverage cartons a new life, but have you ever wondered how?
Billions of Tetra Pak cartons are recycled every year, yet many consumers are still unaware cartons can be recycled or don’t know where to recycle them. In cooperation with customers and partners we raise recycling awareness around the world.
Without demand there is no incentive to collect cartons or make products from recycled materials. So we are constantly looking for new ways to repurpose used beverage packages into innovative and profitable products.
Would you like to know more about our recycling initiatives?