Throughout 2015, Tetra Rex® Plant-based has been recognized at the highest level as a major step forward in the development of truly sustainable packaging.
The IF design awards were established in 1953, and are recognized worldwide as setting a standard for design excellence. In 2015, Tetra Rex® Plant-based won the Packaging award, following on from the success of Tetra Evero® Aseptic in the same category the previous year.
The World Beverage Innovation Awards are regarded as among the most credible and influential in the industry. Tetra Rex Plant-based was awarded the prize for Best Carton or Pouch, with the judges hailing entries across the board for their innovation and speedy response to consumer-led trends.
“At a time when we are using raw materials at a rate far beyond what the Earth can produce, it becomes important to reduce the use of these materials,” said the judges. “To create a large volume product such as a drinking carton in a fully renewable material has a clear effect on the environment and creates resonance that goes beyond the packaging industry.”
Tetra Rex Plant-based outshone its rivals in this highly competitive category. In the citation, Ethical Corporation announced: “This award went to the company that most clearly demonstrated incorporation of sustainability into commercial objectives, or applied it in addressing a business challenge. The winner showed that they have created a definitive new product that has been incorporated into operations across the company.”
This is our second Packaging Europe Sustainability Award in the “Bio-Based” category. The judges spoke of the significance of our commitment as a market leader and household brand in investing to put a package on the market that is 100% derived from renewable feedstocks.
The so-called Oscars of Packaging are run in partnership with the Polytechnic University of Milan, and aim to bring awareness and recognition to remarkable innovations in packaging. This is the second consecutive year that Tetra Pak has received an award, confirming our reputation as a company at the forefront of sustainability.
The judges’ favourite from the start, Tetra Rex Plant-based took first place in the “Environmentally friendly product” category. The panel included academics and global packaging experts.
The Pro2Pac awards was set up to discover the most exciting products, services and business solutions in the food and drink packaging industry. Entries are assessed by the independent panel of experts, who are looking for all-round excellence in the field of packaging.
Judges at the 28th DuPont Awards for Packaging Innovation commented: “With effective on-pack communication, this package offers dairy and beverage brands a competitive advantage as consumers increasingly demand sustainably produced products. With it, Tetra Pak has shown a true commitment to sustainable packaging solutions that will inspire others to believe stretch targets on environmental performance are achievable.”
About Tetra Pak
Together with our customers we make food safe and available, everywhere. Since the start in 1951 we have taken pride in providing the best possible processing and packaging solutions for food.