Globally, flavoured milk consumption is expected to witness steady growth between 2016 and 2020. An increased interest in nutritious and healthy food along with changing eating habits are strengthening the global demand of flavoured milk.
The consumption rate of flavoured milk is low compared to beverages like carbonated soft drinks, but for consumers unwilling to compromise on taste, health or convenience, flavoured milk is proving to be a popular alternative.
Flavoured milk is a dairy drink made with milk, flavourings and sugar, often enriched with vitamins and calcium. As a result, these drinks have traditionally been targeted at children and are included in school meal plans in several countries, for example in the US and India.
However, innovation in flavoured milk has recently focused on adult-friendly flavours, indulgence and packaging revamps in order to broaden the consumer base. Brands that can successfully reduce the sugar content of flavoured milk without affecting the drink’s nutritional and taste profile are likely to be embraced by both children and adults.
Flavoured milk can also tap into the demand of busy consumers by launching nutritional meal solutions that can be consumed on-the-go.
Led by China, seven of the world’s top 10 flavoured milk consumers are developing countries. In the next few years, demand is expected to grow globally, particularly in Latin America and parts of Asia.
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