Today almost every country in the world produces wine. The market is growing, especially in Asia. Although glass is the traditional way to bottle this beloved drink, a carton package gives it excellent protection and is better for the environment.
The history of wine spans thousands of years and is closely intertwined with the history of agriculture and Western civilization. Today wine-making is a global industry. Asia is increasingly becoming a player in the global wine market, despite many countries in the region lacking a traditional wine drinking culture. The influence of a young, 'more worldly' generation is driving interest, many of whom have been educated or travelled in the West.
Today, older consumers tend to be the target audience. However, the next generation of wine drinkers is the Millennials and future innovation will resolve around how to target them, to ‘demystify’ flavours and intensity of blends. Being more health-conscious, they’re also a consumer group that prefers smaller packages, which is a current growing trend.
Wine is traditionally bottled in glass, but several wine producers have discovered the advantages of using Tetra Pak's packages. A carton package gives wine excellent protection and retains both colour and taste, and is extremely consumer convenient.
The material reduces weight and space during transport for suppliers and consumers. It’s also easy to recycle.
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