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Three win glasses

Wine – a global love story

Today almost every country in the world produces wine. The market is growing, especially in Asia. Although glass is the traditional way to bottle this beloved drink, a carton package gives it excellent protection and is better for the environment.

The history of wine spans thousands of years and is closely intertwined with the history of agriculture and Western civilization. Today wine-making is a global industry. Asia is increasingly becoming a player in the global wine market, despite many countries in the region lacking a traditional wine drinking culture. The influence of a young, 'more worldly' generation is driving interest, many of whom have been educated or travelled in the West.

What does the future hold?

Today, older consumers tend to be the target audience. However, the next generation of wine drinkers is the Millennials and future innovation will resolve around how to target them, to ‘demystify’ flavours and intensity of blends. Being more health-conscious, they’re also a consumer group that prefers smaller packages, which is a current growing trend.

The advantages of carton packaging

Wine is traditionally bottled in glass, but several wine producers have discovered the advantages of using Tetra Pak's packages. A carton package gives wine excellent protection and retains both colour and taste, and is extremely consumer convenient.

The material reduces weight and space during transport for suppliers and consumers. It’s also easy to recycle.


Tetra Brik Aseptic carton packages for liquid foods

Tetra Brik Aseptic

The all-time carton packaging best-seller for long-life liquid foods. Tetra Brik® Aseptic is suitable for a wide range of milk and juice-based products. Read more

Tetra Prisma Aseptic perfect for on-the-go consumtion

Tetra Prisma Aseptic

Tetra Prisma Aseptic carton package is an octagonal shaped package. The prismatic shape fits in hands of all sizes, perfect for on-the-go consumption Read more

Filling machines

Tetra Pak A3/Flex

Tetra Pak A3/Flex

Tetra Pak® A3/Flex, Versatility of shapes, sizes and closures, Easy conversion between different family package shapes and sizes, Easy adaptation to many... Read more

Tetra Pak A3/Speed

Tetra Pak A3/Speed

Tetra Pak® A3/Speed, The world’s fastest carton filling machine! Highest package output in the industry, Lowest possible operational cost, High food safety. Read more

Tetra Pak A3/CompactFlex

Tetra Pak A3/CompactFlex

Tetra Pak® A3/CompactFlex, Maximum flexibility - minimum space! Compact design, just 4,3 m high with a 20 m² footprint, Quick Change is available. Read more

Do you want to know more about smart packaging solutions Wine?