Some drink it for recovery, others as a convenient meal replacement on-the-go. Busy consumers are increasingly relying on ready-to-drink liquid nutrition to give the body what it needs.
The category of sports drinks is broad and includes many varieties – all specialised to help the body recover in different ways. The aim is to rehydrate, and to quickly and conveniently provide extra protein, vitamins and minerals, usually before or after exercising. These drinks (juice and/or dairy based) also tap into the demand of busy consumers, offering nutritional meal solutions that can be consumed on-the-go.
Designed as a replacement for a nutritious meal, weight management drinks contain all the nutrients and minerals needed, but are low in fat and/or carbohydrates. These shakes or smoothies are often high in protein and come in flavours such as vanilla, chocolate, coffee or fruit.
Busy consumers are increasingly relying on ready-to-drink liquid nutrition to satisfy hunger. The dairy drink category in Asia has also seen an unprecedented demand for drinkable meal replacements designed for a range of lifestyles.
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