Tetra Pak Brazil is celebrating ten years since the launch of its Recycling Route, a website that offers consumers a simple way of finding recycling collection points in various cities across Brazil. Since its launch in 2008, more than 1.3 million visitors have used it to find their way to a recycling collection point. The Recycling Route was the first search engine for curbside collection in Brazil. Using geo-tagging from Google Maps it enables consumers to find more than 5,000 recycling collection points across the country and covers more than 60% of the population.
In addition to the website, a mobile app made it even easier for people to dispose of their discarded pacakges in a responsible way while they are on the move. So far, the app has been downloaded by 2,500 people in Sao Paolo and Rio de Janeiro. In 2016, together with Waze, the world's biggest community-based traffic and navigation app, recycling collection points that are available in the Recycling Route were displayed as pop-up advertisement in the app with the purpose of encouraging consumers to practice selective collection.
Following the successful implementation of the original Recycling Route, the project has also been rolled out to Argentina, Chile, Panama, Costa Rica, the Dominican Republic, Paraguay and Uruguay.
About Tetra Pak
Together with our customers we make food safe and available, everywhere. Since the start in 1951 we have taken pride in providing the best possible processing and packaging solutions for food.