Millennials are the largest and most influential generation of consumers yet. They’re young, aspirational and demanding; and they spend approximately $600 billion annually. They’re coveted by major brands and represent a significant and disruptive force for the global food and beverage industry.
But who are the Millennials and what makes them so disruptive? Tetra Pak examines this question, identifying the needs that characterize this group of consumers and in turn demonstrates how brands can optimize their products and packaging to meet these needs.
About Tetra Pak
Together with our customers we make food safe and available, everywhere. Since the start in 1951 we have taken pride in providing the best possible processing and packaging solutions for food.