Consumer concerns about issues related to health and the environment have deepened around the globe. Today, more than ever before, consumers are emboldened to inquire about ingredients, sourcing, packaging, and environmental impact.
To better understand global concerns, needs, and expectations, Tetra Pak commissioned market research firm Ipsos to conduct a qualitative study of consumers across the planet. Here are the top 10 trends impacting consumers and brands around the world.
2 out of 3
Number of consumers who believe we are headed for an environmental disaster
Percentage of consumers who see themselves as being the most responsible party for the environment; 74% say they are also the most responsible party for their health
Active Ambassadors (8%)
Highly engaged in all aspects of health and environment; willing to take action, challenge boundaries, and influence others
Planet Friends (14%)
Engaged in taking action about the environment; highly engaged on most aspects of health, particularly peace of mind
Health Conscious (10%)
Aware of and engaged with the environment, but more so with health; will try new things and pay more for healthy products
Engaged enough with health and environmental issues to feel guilty but not inclined to change behavior
Not inclined to challenge boundaries or try new things; will only change when it fits their lifestyle
Low knowledge and interest in health and environment; believe in "living for today"
Prominent Position: Young people want and expect to be healthier and live longer than their parents.
4 out of 5
Number of consumers who will pay more for globally sound packaging
Percentage of consumers who have avoided a beverage in a plastic container because of environmental concerns
Percentage of consumers who believe that brands are responsible for environmental issues; about 27% believe brands are responsible for health issues
3 out of 5
Number of consumers who believe their health and well-being are affected by environmental problems
3 in 5
Number of consumers who associate "natural" with "healthy" on food and beverage packaging
Percentage of consumers who will buy more environmentally sound food and beverage products for the next 12 months
- less negative impact on the environment (48%)
- improvement of physical health (37%)
About Tetra Pak
Together with our customers we make food safe and available, everywhere. Since the start in 1951 we have taken pride in providing the best possible processing and packaging solutions for food.